Dean Graziosi states that an open house is an effective way to bring in as many potential buyers as possible. However, if you want your open house to be as effective as possible, you should ensure that it is properly marketed. This means that you and your agent should think in modern terms and find out which ways are most effective when attracting potential buyers both offline and online.
One of the best ways to attract buyers to your open house is through the use of photos. High quality photos of your home can help it stand out among the competition both online and in print. Your photos should be well-lit and show off the best qualities of your home. If you’re not sure which areas you should focus on, ask your listing agent, they have years of experience and can help you choose images that will bring in potential buyers.
In addition to photos of your home, you may want to consider adding video to your online listing as well. When you use video you have the opportunity to show viewers things that may not come across in photos. However shooting an effective video of your home is not as easy as just walking through your house with a video camera. To make sure it is properly done, you may want to consider hiring a professional videographer. If you’d rather do it yourself, Dean Graziosi recommends that you have your realtor walk behind to provide the viewer with descriptions of the areas you are focusing on. This is a great way to draw attention to your listing.
Social media is another great tool that sellers should utilize when promoting their open house. Posting on all of your social media account when you’re planning on hosting an open house will provide you with an extra level of online visibility. You can also ask your listing agent to post information about your open house on their social media pages as well. You never know who may be in the market for a new home, and sharing your information on social media can allow all of your friends and family to share the link as well.
The use of welcome pamphlets is also another way that you can use to help sell your home. In addition to listing all of the positives about your home, you should also include all of the positives about your neighborhood. When you create your pamphlet, you should include information on the schools, special improvements you have made to the home, low crime rate of the neighborhood, and great shopping. Include everything that you love about your home and the neighborhood in which it is located. This is a great way to provide buyers with important information regarding your home and the area in which it is located.